Paul J.H. Schoemaker

Pragmatic Thought Leader

Paul J.H. Schoemaker

Author & Entrepreneur

Paul J.H. Schoemaker, Ph.D., is an author, researcher and entrepreneur. This personal website offers information about his professional and educational activities, including current and past business activities, as well as his research at The Wharton School and the University of Chicago. You will find information about the books and articles Paul has written as well as summaries of his research, presentations, lectures, and seminars.

Unifying themes in Paul’s diverse work concern the types of challenges that individuals, groups, organizations, and even societies encounter due to complexity, uncertainty and human information-processing limits. Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches.

Thought Leadership and Impact

Contact Information


Mack Institute for Innovation Management

The Wharton School

University of Pennsylvania

Steinberg-Dietrich Hall

3620 Locust Walk, Suite 3459

Philadelphia, PA, 19104-6371

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