Pragmatic Thought Leader

Decision Traps — *“Invaluable in making my decisions better, quicker and wiser.”*
Jay H. Freedman, Senior VP, Kidder, Peabody & Co.

Decision Sciences — *"Especially refreshing and valuable is the author's inclusion of problem finding and generation of alternatives for choice as crucial elements in decision making."*
Herbert Simon, Nobel Laureate of Economics

Wharton On Managing Emerging Technologies — *"Insightful, accessible, and smart ideas that make for ‘must reading’ for thoughtful executives in today’s turbulent economy."*
Kathleen M. Eisenhardt, Stanford University

*"It should be required reading for anyone in business… Winning Decisions is their best resource for practical advice grounded in the latest decision research."*
John Quelch, Harvard Business School

Profiting from Uncertainty — *"An invaluable guide for managers in both the public and private sectors -- we must be more forward-thinking than ever before."*
Henry Hatch, 47th Chief of the U.S. Army Corps of Engineers

Peripheral Vision — *"This very engaging book tackles the principal reason for strategic failure - the inability to interpret weak signals. A must-read for managers and strategists."*
C.K. Prahalad, University of Michigan

Chips, Clones And Living Beyond — *"Wish I had this book when we examined some healthcare innovation opportunities at GE; it would have provided a great foundation for the team."*
Patia McGrath, Global Director – Innovation, General Electric

Brilliant Mistakes img1869 1 — "Argues that mistakes can be brilliant and that innovators have to learn how to use their mistakes to generate new ideas. Although it may disrupt your mental models, this engaging, wide-ranging, and innovative book is a must-read."
Clay Christensen, Harvard University, author of The Innovator’s Dilemma

Winning The Long Game — *"I loved the anecdotes from so many angles. Finally, a book on strategic leadership that is grounded in real-world situations!"*
Jean Pierre Garnier, Former CEO of GlaxoSmithKline

See Sooner Act Faster — *"This book is a wakeup call! Try Day and Schoemaker’s vigilance test! If your business scores low, you are doomed…unless you wake up in time.”*
Philip Kotler, Kellogg School, Northwestern University

Scenario Planning 2022 — *"A ‘must read’ for practitioners and scholars trying to understand the origins of scenario planning as a tool for better strategic management."*
David Teece, University of California, Berkeley

Author & Entrepreneur

Paul J.H. Schoemaker, Ph.D., is an author, researcher and entrepreneur. This personal website offers information about his professional and educational activities, including current and past business activities, as well as his research at The Wharton School and the University of Chicago. You will find information about the books and articles Paul has written as well as summaries of his research, presentations, lectures, and seminars.

Unifying themes in Paul’s diverse work concern the types of challenges that individuals, groups, organizations, and even societies encounter due to complexity, uncertainty and human information-processing limits. Much of Paul’s work reflects the cognitive, emotional, and social biases many of us prone to, from descriptive insights to prescriptive recommendations based on normative theories and time-tested heuristic approaches.

Contact Information

Academic

Mack Institute for Innovation Management

The Wharton School

University of Pennsylvania

Steinberg-Dietrich Hall

3620 Locust Walk, Suite 3459

Philadelphia, PA, 19104-6371

schoemak@wharton.upenn.edu

Personal

paul@paulschoemaker.com